Fractional Product Management Executive

Executive-level product management expertise without the delay, cost, or commitment of hiring full-time.

Why Engage a Fractional Product Executive?

  • IMMEDIATE impact with a Seasoned Product Management Leader

  • ECONOMICAL compared to a Full Time Product Executive

  • MENTORSHIP that empowers your existing team

  • BEST PRACTICES: Guidance on Product Management tools, processes, and frameworks

  • FRESH PRESPECTIVE: Uncover blind spots and find overlooked opportunities

How a Fractional Product Executive Works

  • Fixed number of days per week

  • Ensures alignment of product strategy and roadmap with corporate goals and market needs

  • Works to advance team goals, from driving hands-on projects to leadership

  • Drives project and task completion to accelerate time to market and revenue

Fractional Product Executive Activities


  • Build strong teams of Product Managers and Designers

  • Product Management Processes and Frameworks Best Practices

  • Establish Product Manager Responsibilities

  • Create Product Management Team Job Ladder (Associate PM, PM, Sr. PM, Director, etc.)

  • Create Product Manager Job Postings

  • Organize and lead Weekly Product Team Meeting agenda

  • Set up interview process for Product Managers

  • Document Product-Design-Development Workflow

  • Establish Product Prioritization Process


  • Identify Company and Project Goals and KPI’s

  • Direct Customer Interviews

  • Conduct Usability Research and Customer Feedback

  • Establish Voice of the Customer

  • Create and Maintain Roadmaps


  • Lead Innovation Exercises

  • Identify Feature Set

  • Research User Personas

  • Document User Journeys

  • Draft Product Requirements

  • Create user stories (product requirements) that support customer journeys

  • Collaborate with User Experience Design

  • Guide Visual Design

  • Lead Prototyping and Feedback

  • Work closely with Development Team

  • Orchestrate A/B and Multivariate Testing


  • Attend Daily Standups

  • Collaborate with Design, Development, and QA teams in real time as needed


  • Communicate Product Plans and Decisions with the rest of the company

  • Evangelize product benefits to sales and marketing teams, media, analysts, prospects and customers

  • Analyze product performance and make iterative improvements

Schedule a free initial consultation to discuss your needs and how we can help.