Executive Level Guidance for Startups & Growth-stage Technology Companies in Product Management & Strategy _________________________________________________________________________________________________________________

Plans and Executes Best-in-class Products, Launches and Enhances Exceptional Product Portfolios, Accelerates Time to Market and Revenue


Helping tech companies envision, plan and execute best-in-class products, accelerate time to market & revenue, and commercialize innovation - utilizing a data-driven, iterative approach to creating, launching and enhancing exceptional product portfolios that drive business growth.

Full product life-cycle management from discovery and market research, to strategy development, product ideation and validation, new product innovation, agile product development, business model synthesis, and go-to-market strategies, with expertise in product management processes and methodologies. Experienced in new product launches and turnarounds of existing product portfolios.

Skilled at leading high-performing teams to bring innovative new products to market that create significant value for customers and shareholders. Passionate about customer understanding, user experience design, product management processes, and building skillful and effective product management & design teams. Comfortable with legacy systems and modern architectures. Effective under pressure, and an excellent partner to executive leadership

A History of Establishing Strategy & Delivering Results

Over 20 years of product management and strategy experience in delivering industry-leading hardware and software products and services for companies ranging from startups like AnyLog, BioXyTran, DraftKings, Dymec, Elbee, Fortress Technologies, MDX LifeSciences, Net-Hopper Systems, Prognosis UK, Vcinity, and Xanoptix to established companies including General Dynamics, GN Netcom, Nortel and Stratus Technologies.

AnyLog is building a next generation decentralized IoT platform connecting Data Owners with Service Providers, enabling real-time, scalable access to democratized data, securely, at low cost, and utilizing blockchain for smart contracts between data producers and data consumers. Provided guidance on strategy, business model, and go-to-market plans, product requirements and priorities. Facilitated key strategic proof-of-concept trials, ecosystem partnerships, and introductions to venture capital investors.

Bioxytran is a developmental stage biotechnology company working towards a first-in-class oxygen treatment platform for victims of stroke and Ischemia. Provided guidance on strategy, go-to-market, product development, fundraising, and assistance creating and refining pitch decks.

MDX LifeSciences is a clinical stage biotechnology company developing autologous transplantation for tissue and organ regeneration. Provided guidance on strategy, go-to-market, product development, fundraising, and assistance creating and refining pitch decks.

Vcinity’s product platform, solves the challenges of mission-critical, geographically distributed data applications by transparently extending SANs over the WAN. Drove product vision, led strategic initiatives, and ensured tactical execution. Established and maintained product management processes, tools, and best practices. Set product vision, strategy, and roadmap with associated metrics, OKRs and KPIs.

Turned around Stratus’ software business within 9 months and achieving 31% YoY growth. Launched award-winning fully virtualized and self-protecting converged IoT edge computing products specifically designed for the IIoT and Industrial Automation markets. Introduced the first SaaS and PaaS offerings to position the company for long term growth.

Diversified Fortress Technologies secure mobile wireless product portfolio including the launch of groundbreaking secure mobile wireless mesh network technology. Helped grow revenue to over $50M with Fortress products becoming the largest tactical wireless network in the Department of Defense, positioning the company for successful acquisition by General Dynamics for $170M.

Elbee is an early-stage consumer electronics start-up in the smart device, wearable technology space. provided product development, pricing model, go-to-market, and marketing guidance.

DraftKings is a venture capital-backed start-up targeting the online fantasy sports market. Early advisor, providing guidance on formation, product development, go-to-market, growth strategy, and financing.

Grew GN Netcom’s $250M North America business, revamped the pricing structure; ended channel conflict, achieved a margin enhancement of 3% and increased revenue by $15M/yr, and implemented operational changes resulting in over $3M annual cost savings.

Turned around Dymec by restructuring the product portfolio, increasing market share, and opening new markets to grow annual revenue from $5.7M to over $30M. Improved management of 150 rep and reseller channel, growing sales revenue by 17% CAGR Built strategic partnerships with Bow Networks, Freewave, SoftStuf, Subnet Solutions, and Tactical Software. Initiated discussions culminating in the merger of Dymec and GarrettCom.

Defined Xanoptix's go-to-market strategy and drove new product development with for world’s highest density parallel optic transceiver fiber-optic connector products. Negotiated key licensing deals and partnerships with Tyco, Molex and Emerson, and grew the Tyco relationship to a manufacturing services agreement to enable volume production for Xanoptix.

Key contributor at Net-Hopper Systems from start-up to acquisition by Spirent Communications for $85M.


Product Management

Product Lifecycle Management

• Market Research

• Product Roadmaps

• Product Ideation & Definition

• New Product Development

• Technology Implementations

• Product Management Processes

• Lean & Agile Methodologies

• Team Building/Development


Business Strategy & Plans

• Product Strategies & Plans

• Operations Strategy

• Strategic Marketing

• Channel Strategy

• Pricing Strategies

• Strategic Alliances & Partnerships

Product Marketing

• Competitive Positioning

• Product Messaging & Collateral

• Go-To-Market Plans & Execution

• Product Launches


• Product Management

• Product Marketing

• Training

• Strategy Consulting

• Start-up Advisor

• Workshops

• Business Consulting

• Facilitator

• Speaking Engagements

Contact Information

Email: consulting@robertotto.com

Phone: +1 603.769.8118

Connect on LinkedIn: linkedin.com/in/roberotto

Follow me on Twitter: twitter.com/robertotto

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